Added Value – What value can you bring to the table? What can you and you alone provide to your readers? What experiences do you have that people would want to hear about? What have you overcome? Did you make common mistakes everyone seems to make, but the difference is you survived them and achieved success? These are the kinds of things you need to write about, the unique point of view that only you can provide needs to be put down on the page for your awaiting fans.
LS: You’ve had appearances to promote the line at many Swimspot stores, and your last one will be this Thursday, July 25, 2013, at Fashion Island in Newport Beach. How have the others gone?
Yet, that is what is happening. Handouts are being asked for and being delivered across the economy, especially by knowledge workers. Hundreds of people email me, nibbling for free advice. And that number is multiplying.